Retail Marketing
Shopper Behaviour and Retail Management at the Point-of-Purchase
By Jens Nordfalt,Carl-Philip Ahlbom | Publisher: Cambridge University Press
About the book
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
Editions of Retail Marketing
- Hardcover
- ISBN 9781009440691
- Paperback
- ISBN 9781009440660
Read an Excerpt
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
Frequently Asked Questions
What is Retail Marketing about?
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
What core themes, tropes, or subjects are explored in Retail Marketing?
Economics, Finance, Business and Management > Industry and industrial studies > Retail and wholesale industries
Where can I read a sample of Retail Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781009440691
How long is Retail Marketing and how many pages does it have?
Retail Marketing has 476 page(s)
Who is/are the Author/s of the book Retail Marketing?
Jens Nordfalt,Carl-Philip Ahlbom
What are the ISBN numbers for the physical and digital editions?
Retail Marketing is available as hardcover(ISBN 9781009440691) and paperback(ISBN 9781009440660)
Where can I buy Retail Marketing online or support local independent bookshops?
You can buy Retail Marketing from below
Where can I buy Retail Marketing?