Marketing Research Methods
Quantitative and Qualitative Approaches
By Mercedes Esteban-Bravo,Jose M. Vidal-Sanz | Publisher: Cambridge University Press
About the book
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Editions of Marketing Research Methods
- Hardcover
- ISBN 9781108834988
- Paperback
- ISBN 9781108792691
Read an Excerpt
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Frequently Asked Questions
What is Marketing Research Methods about?
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
What core themes, tropes, or subjects are explored in Marketing Research Methods?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Market research
Where can I read a sample of Marketing Research Methods?
You can read an official preview of the few pages here https://www.book2look.com/book/9781108834988
Who is/are the Author/s of the book Marketing Research Methods?
Mercedes Esteban-Bravo,Jose M. Vidal-Sanz
What are the ISBN numbers for the physical and digital editions?
Marketing Research Methods is available as hardcover(ISBN 9781108834988) and paperback(ISBN 9781108792691)