Rolling Stone and the Rise of Hip Capitalism

How a Magazine Born in the 1960s Changed America

By Charles L. Ponce de Leon | Publisher: The University of North Carolina Press

About the book

In its early years, Rolling Stone stood out on the magazine rack: an iconoclastic bimonthly aimed at young Americans, dedicated to music, culture, and politics. Magazine cofounder Jann Wenner’s vision of a magazine that blended politics with sophisticated coverage of rock music and related social and cultural trends was groundbreaking and a surprising commercial success, turning the brash young publisher into the era’s quintessential “hip capitalist.”

This is a history of Rolling Stone’s heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers—from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine’s prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.

Editions of Rolling Stone and the Rise of Hip Capitalism

Hardcover
ISBN 9781469694399
EBook
ISBN 9781469683133
PDF
ISBN 9781469694405

Read an Excerpt

In its early years, Rolling Stone stood out on the magazine rack: an iconoclastic bimonthly aimed at young Americans, dedicated to music, culture, and politics. Magazine cofounder Jann Wenner’s vision of a magazine that blended politics with sophisticated coverage of rock music and related social and cultural trends was groundbreaking and a surprising commercial success, turning the brash young publisher into the era’s quintessential “hip capitalist.”

This is a history of Rolling Stone’s heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers—from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine’s prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.

Frequently Asked Questions

What is Rolling Stone and the Rise of Hip Capitalism about?

In its early years, Rolling Stone stood out on the magazine rack: an iconoclastic bimonthly aimed at young Americans, dedicated to music, culture, and politics. Magazine cofounder Jann Wenner’s vision of a magazine that blended politics with sophisticated coverage of rock music and related social and cultural trends was groundbreaking and a surprising commercial success, turning the brash young publisher into the era’s quintessential “hip capitalist.”

This is a history of Rolling Stone’s heyday, from its founding in 1967 to its twentieth anniversary, examining its coverage of notable social, cultural, and political developments and the contributions of its distinguished and often brilliant writers—from Greil Marcus and Hunter S. Thompson to William Greider and P. J. O'Rourke. It also reveals how, in response to shifts in its audience, the magazine industry, and the broader culture, Rolling Stone gradually changed, becoming more successful but also less innovative and influential. In the magazine’s prime, however, Wenner and company showed how a thoughtful, irreverent magazine could attract advertisers as well as readers and spread sixties-inspired values into the mainstream.

What core themes, tropes, or subjects are explored in Rolling Stone and the Rise of Hip Capitalism?

History and Archaeology > History > History of the Americas

Where can I read a sample of Rolling Stone and the Rise of Hip Capitalism?

You can read an official preview of the few pages here https://www.book2look.com/book/9781469694399

How long is Rolling Stone and the Rise of Hip Capitalism and how many pages does it have?

Rolling Stone and the Rise of Hip Capitalism has 304 page(s)

Who is/are the Author/s of the book Rolling Stone and the Rise of Hip Capitalism?

Charles L. Ponce de Leon

Who is the Publisher of the book Rolling Stone and the Rise of Hip Capitalism?

The University of North Carolina Press

What are the ISBN numbers for the physical and digital editions?

Rolling Stone and the Rise of Hip Capitalism is available as hardcover(ISBN 9781469694399) and ebook(ISBN 9781469683133) and pdf(ISBN 9781469694405)

Where can I buy Rolling Stone and the Rise of Hip Capitalism online or support local independent bookshops?

You can buy Rolling Stone and the Rise of Hip Capitalism from below

Where can I buy Rolling Stone and the Rise of Hip Capitalism?