Pharmaceutical Lifecycle Management, Making the Most of Each and Every Brand, Wiley, Neal Hansen, Tony Ellery,Pharmacology,Medical specialties, branches of medicine, Anthony Ellery, Neal Hansen, product lifecycle management in the pharmaceutical industry, lifecycle management, LCM, LCM strategies, Generic Challenge, Martin Voet, Pharmaceutical Project Management, Tony Kennedy, Generic Drug Product Development, Isadore Kanfer, Leon Shargel,, , United States, en-UShttps://www.wiley.comAnthony Ellery, Neal Hansen, product lifecycle management in the pharmaceutical industry, lifecycle management, LCM, LCM strategies, Generic Challenge, Martin Voet, Pharmaceutical Project Management, Tony Kennedy, Generic Drug Product Development, Isadore Kanfer, Leon Shargel, [BLURB],[CITY],,books, ebooks, biblet, Book2look