The Strategic Enemy, How to Build and Position a Brand Worth Fighting For, Wiley, Laura Ries,Advertising,Sales and marketing, Brand positioning; branding; product branding; service branding; brand differentiation; product differentiation; brand categories; brand exclusivity; corporate marketing; marketing strategy; brand strategy; business marketing; marketing book,, , United States, en-UShttps://www.wiley.comBrand positioning; branding; product branding; service branding; brand differentiation; product differentiation; brand categories; brand exclusivity; corporate marketing; marketing strategy; brand strategy; business marketing; marketing book, [BLURB],[CITY],,books, ebooks, biblet, Book2look