Mainstreaming Gays
Critical Convergences of Queer Media, Fan Cultures, and Commercial Television
By Eve Ng | Publisher: Rutgers University Press
About the book
Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.
Editions of Mainstreaming Gays
- Paperback
- ISBN 9781978831339
- EBook
- ISBN 9781978831353
- PDF
- ISBN 9781978831360
Read an Excerpt
Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.
Frequently Asked Questions
What is Mainstreaming Gays about?
Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.
What core themes, tropes, or subjects are explored in Mainstreaming Gays?
Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies
Where can I read a sample of Mainstreaming Gays?
You can read an official preview of the few pages here https://www.book2look.com/book/9781978831339
Who is/are the Author/s of the book Mainstreaming Gays?
Eve Ng
What are the ISBN numbers for the physical and digital editions?
Mainstreaming Gays is available as paperback(ISBN 9781978831339) and ebook(ISBN 9781978831353) and pdf(ISBN 9781978831360)
Where can I buy Mainstreaming Gays online or support local independent bookshops?
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Where can I buy Mainstreaming Gays?