22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
By Al Ries, Laura Ries | Publisher: HarperCollins
About the book
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Editions of 22 Immutable Laws of Branding
- Paperback
- ISBN 9780060007737
- EBook
- ISBN 9780061983672
Read an Excerpt
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Frequently Asked Questions
What is 22 Immutable Laws of Branding about?
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
What core themes, tropes, or subjects are explored in 22 Immutable Laws of Branding?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of 22 Immutable Laws of Branding?
You can read an official preview of the few pages here https://www.book2look.com/book/9780060007737
Who is/are the Author/s of the book 22 Immutable Laws of Branding?
Al Ries, Laura Ries
Who is the Publisher of the book 22 Immutable Laws of Branding?
HarperCollins
What are the ISBN numbers for the physical and digital editions?
22 Immutable Laws of Branding is available as paperback(ISBN 9780060007737) and ebook(ISBN 9780061983672)
Where can I buy 22 Immutable Laws of Branding online or support local independent bookshops?
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Where can I buy 22 Immutable Laws of Branding?