Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
By Geoffrey A. Moore | Publisher: HarperCollins
About the book
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.
With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.
Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed.
This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market:
- The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments—from Innovators to Laggards—and understand why the gap between visionaries and pragmatists is the point of greatest failure.
- Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly.
- Assemble the Invasion Force: Master the \"whole product\" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers.
- Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.
Editions of Crossing the Chasm, 3rd Edition
- Paperback
- ISBN 9780062292988
- EBook
- ISBN 9780062293008
Read an Excerpt
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.
With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.
Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed.
This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market:
- The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments—from Innovators to Laggards—and understand why the gap between visionaries and pragmatists is the point of greatest failure.
- Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly.
- Assemble the Invasion Force: Master the \"whole product\" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers.
- Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.
Frequently Asked Questions
What is Crossing the Chasm, 3rd Edition about?
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.
With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.
Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed.
This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market:
- The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments—from Innovators to Laggards—and understand why the gap between visionaries and pragmatists is the point of greatest failure.
- Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly.
- Assemble the Invasion Force: Master the \"whole product\" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers.
- Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.
What core themes, tropes, or subjects are explored in Crossing the Chasm, 3rd Edition?
Economics, Finance, Business and Management > Finance and accounting > Finance and the finance industry
Where can I read a sample of Crossing the Chasm, 3rd Edition?
You can read an official preview of the few pages here https://www.book2look.com/book/9780062292988
Who is/are the Author/s of the book Crossing the Chasm, 3rd Edition?
Geoffrey A. Moore
Who is the Publisher of the book Crossing the Chasm, 3rd Edition?
HarperCollins
What are the ISBN numbers for the physical and digital editions?
Crossing the Chasm, 3rd Edition is available as paperback(ISBN 9780062292988) and ebook(ISBN 9780062293008)
Where can I buy Crossing the Chasm, 3rd Edition online or support local independent bookshops?
You can buy Crossing the Chasm, 3rd Edition from below
Where can I buy Crossing the Chasm, 3rd Edition?