About the book
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
Editions of Aristotle's Guide to Self-Persuasion
- Hardcover
- ISBN 9780241705735
- Paperback
- ISBN 9781802066470
- EBook
- ISBN 9781802066487
- AudioStreaming
- ISBN 9781802068023
Read an Excerpt
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
Frequently Asked Questions
What is Aristotle's Guide to Self-Persuasion about?
Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing
Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones.
Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?
Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
What core themes, tropes, or subjects are explored in Aristotle's Guide to Self-Persuasion?
Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > Assertiveness, motivation, self-esteem and positive mental attitude
Where can I read a sample of Aristotle's Guide to Self-Persuasion?
You can read an official preview of the few pages here https://www.book2look.com/book/9780241705735
How long is Aristotle's Guide to Self-Persuasion and how many pages does it have?
Aristotle's Guide to Self-Persuasion has 288 page(s)
Who is/are the Author/s of the book Aristotle's Guide to Self-Persuasion?
Jay Heinrichs
Who is the Publisher of the book Aristotle's Guide to Self-Persuasion?
Penguin Books Ltd
What are the ISBN numbers for the physical and digital editions?
Aristotle's Guide to Self-Persuasion is available as hardcover(ISBN 9780241705735) and paperback(ISBN 9781802066470) and ebook(ISBN 9781802066487) and audiostreaming(ISBN 9781802068023)
Where can I buy Aristotle's Guide to Self-Persuasion online or support local independent bookshops?
You can buy Aristotle's Guide to Self-Persuasion from below
Where can I buy Aristotle's Guide to Self-Persuasion?