Artificial Communication

How Algorithms Produce Social Intelligence

By Elena Esposito | Publisher: MIT Press

About the book

A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligence but as artificial communication.

Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication, Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication.
 
To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.
 



Editions of Artificial Communication

Hardcover
ISBN 9780262046664
EBook
ISBN 9780262368865
EBook
ISBN 9780262368872

Read an Excerpt

A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligence but as artificial communication.

Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication, Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication.
 
To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.
 



Frequently Asked Questions

What is Artificial Communication about?

A proposal that we think about digital technologies such as machine learning not in terms of artificial intelligence but as artificial communication.

Algorithms that work with deep learning and big data are getting so much better at doing so many things that it makes us uncomfortable. How can a device know what our favorite songs are, or what we should write in an email? Have machines become too smart? In Artificial Communication, Elena Esposito argues that drawing this sort of analogy between algorithms and human intelligence is misleading. If machines contribute to social intelligence, it will not be because they have learned how to think like us but because we have learned how to communicate with them. Esposito proposes that we think of “smart” machines not in terms of artificial intelligence but in terms of artificial communication.
 
To do this, we need a concept of communication that can take into account the possibility that a communication partner may be not a human being but an algorithm—which is not random and is completely controlled, although not by the processes of the human mind. Esposito investigates this by examining the use of algorithms in different areas of social life. She explores the proliferation of lists (and lists of lists) online, explaining that the web works on the basis of lists to produce further lists; the use of visualization; digital profiling and algorithmic individualization, which personalize a mass medium with playlists and recommendations; and the implications of the “right to be forgotten.” Finally, she considers how photographs today seem to be used to escape the present rather than to preserve a memory.
 



What core themes, tropes, or subjects are explored in Artificial Communication?

Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies

Where can I read a sample of Artificial Communication?

You can read an official preview of the few pages here https://www.book2look.com/book/9780262046664

Is Artificial Communication part of a series, and can it be read as a standalone?

Yes it is a part of series Strong Ideas

Who is/are the Author/s of the book Artificial Communication?

Elena Esposito

Who is the Publisher of the book Artificial Communication?

MIT Press

What are the ISBN numbers for the physical and digital editions?

Artificial Communication is available as hardcover(ISBN 9780262046664) and ebook(ISBN 9780262368865) and ebook(ISBN 9780262368872)

Where can I buy Artificial Communication online or support local independent bookshops?

You can buy Artificial Communication from below

Where can I buy Artificial Communication?