About the book
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.
Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.
The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Editions of Intellectual Property Strategy
- Paperback
- ISBN 9780262516792
- EBook
- ISBN 9780262297998
- EBook
- ISBN 9780262299749
- EBook
- ISBN 9780262302890
Read an Excerpt
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.
Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.
The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Frequently Asked Questions
What is Intellectual Property Strategy about?
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media.
Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.
The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
What core themes, tropes, or subjects are explored in Intellectual Property Strategy?
Law > Laws of specific jurisdictions and specific areas of law > Intellectual property law
Where can I read a sample of Intellectual Property Strategy?
You can read an official preview of the few pages here https://www.book2look.com/book/9780262516792
Is Intellectual Property Strategy part of a series, and can it be read as a standalone?
Yes it is a part of series The MIT Press Essential Knowledge series
Who is/are the Author/s of the book Intellectual Property Strategy?
John Palfrey
Who is the Publisher of the book Intellectual Property Strategy?
MIT Press
What are the ISBN numbers for the physical and digital editions?
Intellectual Property Strategy is available as paperback(ISBN 9780262516792) and ebook(ISBN 9780262297998) and ebook(ISBN 9780262299749) and ebook(ISBN 9780262302890)
Where can I buy Intellectual Property Strategy online or support local independent bookshops?
You can buy Intellectual Property Strategy from below
Where can I buy Intellectual Property Strategy?