About the book
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
Editions of Che's Afterlife
- Paperback
- ISBN 9780307279309
- EBook
- ISBN 9780307807656
Read an Excerpt
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
Frequently Asked Questions
What is Che's Afterlife about?
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
What core themes, tropes, or subjects are explored in Che's Afterlife?
The Arts > Photography and photographs
Where can I read a sample of Che's Afterlife?
You can read an official preview of the few pages here https://www.book2look.com/book/9780307279309
Who is/are the Author/s of the book Che's Afterlife?
Michael J. Casey
What are the ISBN numbers for the physical and digital editions?
Che's Afterlife is available as paperback(ISBN 9780307279309) and ebook(ISBN 9780307807656)
Where can I buy Che's Afterlife online or support local independent bookshops?
You can buy Che's Afterlife from below
Where can I buy Che's Afterlife?