Soft!

By Rupert Thomson | Publisher: Knopf Doubleday Publishing Group

About the book

Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.

   It is under that effervescent orange glow that these three disparate souls intersect, as each learns \"there is nothing soft about the soft drink industry.\" When unsuspecting \"Soft! ambassador\" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire.  At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls \"Rupert Thomson's most powerful novel yet.\"

Editions of Soft!

Hardcover
ISBN 9780375402241
Paperback
ISBN 9780375702204
EBook
ISBN 9780307559845

Read an Excerpt

Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.

   It is under that effervescent orange glow that these three disparate souls intersect, as each learns \"there is nothing soft about the soft drink industry.\" When unsuspecting \"Soft! ambassador\" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire.  At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls \"Rupert Thomson's most powerful novel yet.\"

Frequently Asked Questions

What is Soft! about?

Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.

   It is under that effervescent orange glow that these three disparate souls intersect, as each learns \"there is nothing soft about the soft drink industry.\" When unsuspecting \"Soft! ambassador\" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire.  At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls \"Rupert Thomson's most powerful novel yet.\"

What core themes, tropes, or subjects are explored in Soft!?

Fiction > Crime and / or mystery fiction

Where can I read a sample of Soft!?

You can read an official preview of the few pages here https://www.book2look.com/book/9780375402241

Who is/are the Author/s of the book Soft!?

Rupert Thomson

Who is the Publisher of the book Soft!?

Knopf Doubleday Publishing Group

What are the ISBN numbers for the physical and digital editions?

Soft! is available as hardcover(ISBN 9780375402241) and paperback(ISBN 9780375702204) and ebook(ISBN 9780307559845)

Where can I buy Soft! online or support local independent bookshops?

You can buy Soft! from below

Where can I buy Soft!?