About the book
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Editions of 101 Things I Learned® in Advertising School
- Hardcover
- ISBN 9780451496713
- EBook
- ISBN 9780451496720
Read an Excerpt
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Frequently Asked Questions
What is 101 Things I Learned® in Advertising School about?
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
What core themes, tropes, or subjects are explored in 101 Things I Learned® in Advertising School?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of 101 Things I Learned® in Advertising School?
You can read an official preview of the few pages here https://www.book2look.com/book/9780451496713
Is 101 Things I Learned® in Advertising School part of a series, and can it be read as a standalone?
Yes it is a part of series 101 Things I Learned
Who is/are the Author/s of the book 101 Things I Learned® in Advertising School?
Matthew Frederick, Tracy Arrington
Who is the Publisher of the book 101 Things I Learned® in Advertising School?
Crown
What are the ISBN numbers for the physical and digital editions?
101 Things I Learned® in Advertising School is available as hardcover(ISBN 9780451496713) and ebook(ISBN 9780451496720)
Where can I buy 101 Things I Learned® in Advertising School online or support local independent bookshops?
You can buy 101 Things I Learned® in Advertising School from below
Where can I buy 101 Things I Learned® in Advertising School?