About the book
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
Editions of For God, Country, and Coca-Cola
- Paperback
- ISBN 9780465029174
- EBook
- ISBN 9780465046997
Read an Excerpt
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
Frequently Asked Questions
What is For God, Country, and Coca-Cola about?
The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
What core themes, tropes, or subjects are explored in For God, Country, and Coca-Cola?
Economics, Finance, Business and Management > Industry and industrial studies > Agribusiness and primary industries > Agriculture, agribusiness and food production industries
Where can I read a sample of For God, Country, and Coca-Cola?
You can read an official preview of the few pages here https://www.book2look.com/book/9780465029174
Who is/are the Author/s of the book For God, Country, and Coca-Cola?
Mark Pendergrast
Who is the Publisher of the book For God, Country, and Coca-Cola?
Basic Books
What are the ISBN numbers for the physical and digital editions?
For God, Country, and Coca-Cola is available as paperback(ISBN 9780465029174) and ebook(ISBN 9780465046997)
Where can I buy For God, Country, and Coca-Cola online or support local independent bookshops?
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Where can I buy For God, Country, and Coca-Cola?