Naming Rights, Legacy Gifts and Corporate Money, Wiley, Terry Burton,Non-profitmaking organizations,Ownership and organization of enterprises, nonprofit; billion; revenue; sale; slice; sector; rights; strategies; transformational; traditions; capital; gifts; organization; collection; today; contemporary information; vivid; offers; development team; benchmark; accurate; quickly pull,, , United States, en-UShttps://www.wiley.comnonprofit; billion; revenue; sale; slice; sector; rights; strategies; transformational; traditions; capital; gifts; organization; collection; today; contemporary information; vivid; offers; development team; benchmark; accurate; quickly pull, [BLURB],[CITY],,books, ebooks, biblet, Book2look