The Contrarian Effect
Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
By Elizabeth Marshall, Michael Port | Publisher: Wiley
About the book
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Editions of The Contrarian Effect
- Hardcover
- ISBN 9780470237908
- Paperback
- ISBN 9781119089773
- EBook
- ISBN 9780470399354
- EBook
- ISBN 9780470435236
Read an Excerpt
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
Frequently Asked Questions
What is The Contrarian Effect about?
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
What core themes, tropes, or subjects are explored in The Contrarian Effect?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of The Contrarian Effect?
You can read an official preview of the few pages here https://www.book2look.com/book/9780470237908
Who is/are the Author/s of the book The Contrarian Effect?
Elizabeth Marshall, Michael Port
Who is the Publisher of the book The Contrarian Effect?
Wiley
What are the ISBN numbers for the physical and digital editions?
The Contrarian Effect is available as hardcover(ISBN 9780470237908) and paperback(ISBN 9781119089773) and ebook(ISBN 9780470399354) and ebook(ISBN 9780470435236)
Where can I buy The Contrarian Effect online or support local independent bookshops?
You can buy The Contrarian Effect from below
Where can I buy The Contrarian Effect?