Web Analytics 2.0
The Art of Online Accountability and Science of Customer Centricity
By Avinash Kaushik | Publisher: Wiley
About the book
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Editions of Web Analytics 2.0
- AltFormat
- ISBN 9780470529393
- EBook
- ISBN 9780470596425
- EBook
- ISBN 9780470596449
Read an Excerpt
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Frequently Asked Questions
What is Web Analytics 2.0 about?
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
What core themes, tropes, or subjects are explored in Web Analytics 2.0?
Computing and Information Technology > Digital and Information technology: general topics > Internet: general works
Where can I read a sample of Web Analytics 2.0?
You can read an official preview of the few pages here https://www.book2look.com/book/9780470529393
Who is/are the Author/s of the book Web Analytics 2.0?
Avinash Kaushik
Who is the Publisher of the book Web Analytics 2.0?
Wiley
What are the ISBN numbers for the physical and digital editions?
Web Analytics 2.0 is available as altformat(ISBN 9780470529393) and ebook(ISBN 9780470596425) and ebook(ISBN 9780470596449)
Where can I buy Web Analytics 2.0 online or support local independent bookshops?
You can buy Web Analytics 2.0 from below
Where can I buy Web Analytics 2.0?