Positioning for Professionals, How Professional Knowledge Firms Can Differentiate Their Way to Success, Wiley, Tim Williams,Sales and marketing,Business and Management, Tim Williams, professional services branding, adjacency moves, using hidden assets, profit pool, repeatable formula, strategic redefinition, hidden capabilities, strategic renewal, core diagnostic, customer assets, customer model, growth formula, growth survey, core customer, everybody trap, overcommunicated society, positioning thinking, product ladder, white whisky, positioning game, positioning program, repositioning strategy, positioning concept, line extension, branding, marketing, product management, branding,, Wiley Professional Advisory Services, United States, en-UShttps://www.wiley.comTim Williams, professional services branding, adjacency moves, using hidden assets, profit pool, repeatable formula, strategic redefinition, hidden capabilities, strategic renewal, core diagnostic, customer assets, customer model, growth formula, growth survey, core customer, everybody trap, overcommunicated society, positioning thinking, product ladder, white whisky, positioning game, positioning program, repositioning strategy, positioning concept, line extension, branding, marketing, product management, branding, [BLURB],[CITY],,books, ebooks, biblet, Book2look