The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
By Andy Smith, Carlye Adler, Chip Heath, Dan Ariely, Jennifer Aaker | Publisher: Wiley
About the book
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Editions of The Dragonfly Effect
- Hardcover
- ISBN 9780470614150
- EBook
- ISBN 9780470885598
- EBook
- ISBN 9780470885604
Read an Excerpt
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Frequently Asked Questions
What is The Dragonfly Effect about?
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
- Reveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results
- Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
- Leverage the power of design thinking and psychological research with practical strategies
- Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
What core themes, tropes, or subjects are explored in The Dragonfly Effect?
Economics, Finance, Business and Management > Business and Management
Where can I read a sample of The Dragonfly Effect?
You can read an official preview of the few pages here https://www.book2look.com/book/9780470614150
Who is/are the Author/s of the book The Dragonfly Effect?
Andy Smith, Carlye Adler, Chip Heath, Dan Ariely, Jennifer Aaker
Who is the Publisher of the book The Dragonfly Effect?
Wiley
What are the ISBN numbers for the physical and digital editions?
The Dragonfly Effect is available as hardcover(ISBN 9780470614150) and ebook(ISBN 9780470885598) and ebook(ISBN 9780470885604)
Where can I buy The Dragonfly Effect online or support local independent bookshops?
You can buy The Dragonfly Effect from below
Where can I buy The Dragonfly Effect?