The Guru Guide to Marketing, A Concise Guide to the Best Ideas from Today's Top Marketers, Wiley, Jimmie T. Boyett, Joseph H. Boyett,Sales and marketing,Business and Management, competition; products; programs; customer retention; lifetime; company; customers; strong brand; scores; answers; questions; professionthe; experts; pinnacle; gurus; today; trends; consumer; new; future; experience; years; wisdom; insight; way,, , United States, en-UShttps://www.wiley.comcompetition; products; programs; customer retention; lifetime; company; customers; strong brand; scores; answers; questions; professionthe; experts; pinnacle; gurus; today; trends; consumer; new; future; experience; years; wisdom; insight; way, [BLURB],[CITY],,books, ebooks, biblet, Book2look