Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
By Nancy R. Lee, Philip Kotler | Publisher: Wiley
About the book
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Editions of Corporate Social Responsibility
- Hardcover
- ISBN 9780471476115
- EBook
- ISBN 9780471704522
Read an Excerpt
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Frequently Asked Questions
What is Corporate Social Responsibility about?
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
What core themes, tropes, or subjects are explored in Corporate Social Responsibility?
Economics, Finance, Business and Management > Business and Management > Management and management techniques
Where can I read a sample of Corporate Social Responsibility?
You can read an official preview of the few pages here https://www.book2look.com/book/9780471476115
Who is/are the Author/s of the book Corporate Social Responsibility?
Nancy R. Lee, Philip Kotler
Who is the Publisher of the book Corporate Social Responsibility?
Wiley
What are the ISBN numbers for the physical and digital editions?
Corporate Social Responsibility is available as hardcover(ISBN 9780471476115) and ebook(ISBN 9780471704522)
Where can I buy Corporate Social Responsibility online or support local independent bookshops?
You can buy Corporate Social Responsibility from below
Where can I buy Corporate Social Responsibility?