About the book
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
Editions of Pricing on Purpose
- Hardcover
- ISBN 9780471729808
- EBook
- ISBN 9780471784296
- EBook
- ISBN 9780470893647
Read an Excerpt
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
Frequently Asked Questions
What is Pricing on Purpose about?
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
What core themes, tropes, or subjects are explored in Pricing on Purpose?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Pricing on Purpose?
You can read an official preview of the few pages here https://www.book2look.com/book/9780471729808
Who is/are the Author/s of the book Pricing on Purpose?
Ronald J. Baker
Who is the Publisher of the book Pricing on Purpose?
Wiley
What are the ISBN numbers for the physical and digital editions?
Pricing on Purpose is available as hardcover(ISBN 9780471729808) and ebook(ISBN 9780471784296) and ebook(ISBN 9780470893647)
Where can I buy Pricing on Purpose online or support local independent bookshops?
You can buy Pricing on Purpose from below
Where can I buy Pricing on Purpose?