About the book
The \"public presidency\"—how presidents rely on the mass media, public opinion, and various communication strategies—has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the \"public presidency,\" and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
Editions of In the Public Domain
- Hardcover
- ISBN 9780791465752
- Paperback
- ISBN 9780791465769
- PDF
- ISBN 9780791482605
Read an Excerpt
The \"public presidency\"—how presidents rely on the mass media, public opinion, and various communication strategies—has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the \"public presidency,\" and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
Frequently Asked Questions
What is In the Public Domain about?
The \"public presidency\"—how presidents rely on the mass media, public opinion, and various communication strategies—has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the \"public presidency,\" and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
What core themes, tropes, or subjects are explored in In the Public Domain?
Society and Social Sciences > Politics and government > Central / national / federal government
Where can I read a sample of In the Public Domain?
You can read an official preview of the few pages here https://www.book2look.com/book/9780791465752
How long is In the Public Domain and how many pages does it have?
In the Public Domain has 305 page(s)
Is In the Public Domain part of a series, and can it be read as a standalone?
Yes it is a part of series SUNY series on the Presidency: Contemporary Issues
Who is/are the Author/s of the book In the Public Domain?
Diane J. Heith, Lori Cox Han
What are the ISBN numbers for the physical and digital editions?
In the Public Domain is available as hardcover(ISBN 9780791465752) and paperback(ISBN 9780791465769) and pdf(ISBN 9780791482605)
Where can I buy In the Public Domain online or support local independent bookshops?
You can buy In the Public Domain from below
Where can I buy In the Public Domain?