Making the American Religious Fringe

Exotics, Subversives, and Journalists, 1955-1993

By Sean McCloud | Publisher: The University of North Carolina Press

About the book

In an examination of religion coverage in Time, Newsweek, Life, The Saturday Evening Post, Ebony, Christianity Today, National Review, and other news and special interest magazines, Sean McCloud combines religious history and social theory to analyze how and why mass-market magazines depicted religions as “mainstream” or “fringe” in the post–World War II United States. McCloud argues that in assuming an American mainstream that was white, middle class, and religiously liberal, journalists in the largest magazines, under the guise of objective reporting, offered a spiritual apologetics for the dominant social order.

McCloud analyzes articles on a wide range of religious movements from the 1950s through the early 1990s, including Pentecostalism, the Nation of Islam, California cults, the Jesus movement, South Asian gurus, and occult spirituality. He shows that, in portraying certain beliefs as “fringe,” magazines evoked long-standing debates in American religious history about emotional versus rational religion, exotic versus familiar spirituality, and normal versus abnormal levels of piety. He also traces the shifting line between mainstream and fringe, showing how such boundary shifts coincided with larger changes in society, culture, and the magazine industry. McCloud’s astute analysis helps us understand both broad conceptions of religion in the United States and the role of mass media in American society.

Editions of Making the American Religious Fringe

Hardcover
ISBN 9780807828298
Paperback
ISBN 9780807854969
EBook
ISBN 9780807863664
PDF
ISBN 9798890876775

Read an Excerpt

In an examination of religion coverage in Time, Newsweek, Life, The Saturday Evening Post, Ebony, Christianity Today, National Review, and other news and special interest magazines, Sean McCloud combines religious history and social theory to analyze how and why mass-market magazines depicted religions as “mainstream” or “fringe” in the post–World War II United States. McCloud argues that in assuming an American mainstream that was white, middle class, and religiously liberal, journalists in the largest magazines, under the guise of objective reporting, offered a spiritual apologetics for the dominant social order.

McCloud analyzes articles on a wide range of religious movements from the 1950s through the early 1990s, including Pentecostalism, the Nation of Islam, California cults, the Jesus movement, South Asian gurus, and occult spirituality. He shows that, in portraying certain beliefs as “fringe,” magazines evoked long-standing debates in American religious history about emotional versus rational religion, exotic versus familiar spirituality, and normal versus abnormal levels of piety. He also traces the shifting line between mainstream and fringe, showing how such boundary shifts coincided with larger changes in society, culture, and the magazine industry. McCloud’s astute analysis helps us understand both broad conceptions of religion in the United States and the role of mass media in American society.

Frequently Asked Questions

What is Making the American Religious Fringe about?

In an examination of religion coverage in Time, Newsweek, Life, The Saturday Evening Post, Ebony, Christianity Today, National Review, and other news and special interest magazines, Sean McCloud combines religious history and social theory to analyze how and why mass-market magazines depicted religions as “mainstream” or “fringe” in the post–World War II United States. McCloud argues that in assuming an American mainstream that was white, middle class, and religiously liberal, journalists in the largest magazines, under the guise of objective reporting, offered a spiritual apologetics for the dominant social order.

McCloud analyzes articles on a wide range of religious movements from the 1950s through the early 1990s, including Pentecostalism, the Nation of Islam, California cults, the Jesus movement, South Asian gurus, and occult spirituality. He shows that, in portraying certain beliefs as “fringe,” magazines evoked long-standing debates in American religious history about emotional versus rational religion, exotic versus familiar spirituality, and normal versus abnormal levels of piety. He also traces the shifting line between mainstream and fringe, showing how such boundary shifts coincided with larger changes in society, culture, and the magazine industry. McCloud’s astute analysis helps us understand both broad conceptions of religion in the United States and the role of mass media in American society.

What core themes, tropes, or subjects are explored in Making the American Religious Fringe?

Philosophy and Religion > Religion and beliefs > Religion: general > Comparative religion

Where can I read a sample of Making the American Religious Fringe?

You can read an official preview of the few pages here https://www.book2look.com/book/9780807828298

How long is Making the American Religious Fringe and how many pages does it have?

Making the American Religious Fringe has 288 page(s)

Who is/are the Author/s of the book Making the American Religious Fringe?

Sean McCloud

Who is the Publisher of the book Making the American Religious Fringe?

The University of North Carolina Press

What are the ISBN numbers for the physical and digital editions?

Making the American Religious Fringe is available as hardcover(ISBN 9780807828298) and paperback(ISBN 9780807854969) and ebook(ISBN 9780807863664) and pdf(ISBN 9798890876775)

Where can I buy Making the American Religious Fringe online or support local independent bookshops?

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Where can I buy Making the American Religious Fringe?