Persuasive Business Proposals
Writing to Win More Customers, Clients, and Contracts
By Tom Sant | Publisher: AMACOM
About the book
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
- attract prospects’ attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- “power up” cover letters and executive summaries;
- overcome “value paranoia”;
- incorporate proof into a proposal;
- and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Editions of Persuasive Business Proposals
- EBook
- ISBN 9780814417867
Read an Excerpt
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
- attract prospects’ attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- “power up” cover letters and executive summaries;
- overcome “value paranoia”;
- incorporate proof into a proposal;
- and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Frequently Asked Questions
What is Persuasive Business Proposals about?
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
- attract prospects’ attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- “power up” cover letters and executive summaries;
- overcome “value paranoia”;
- incorporate proof into a proposal;
- and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
What core themes, tropes, or subjects are explored in Persuasive Business Proposals?
Economics, Finance, Business and Management > Business and Management > Business communication, etiquette and presentation
Where can I read a sample of Persuasive Business Proposals?
You can read an official preview of the few pages here https://www.book2look.com/book/9780814417867
Who is/are the Author/s of the book Persuasive Business Proposals?
Tom Sant
Who is the Publisher of the book Persuasive Business Proposals?
AMACOM
What are the ISBN numbers for the physical and digital editions?
Persuasive Business Proposals is available as ebook(ISBN 9780814417867)
Where can I buy Persuasive Business Proposals online or support local independent bookshops?
You can buy Persuasive Business Proposals from below
Where can I buy Persuasive Business Proposals?