Art of Social Selling
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
By Shannon Belew | Publisher: AMACOM
About the book
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.
Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:
- Use content and conversations to build online relationships that transition to sales
- Execute realistic sales strategies for each of the major social media platforms
- Spot social media trends that may influence future buying behaviors
- Sell online in B2B and B2C environments
- Turn social shares (likes, favorites, +1s) into social sales
- Set tangible goals
- Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
Editions of Art of Social Selling
- EBook
- ISBN 9780814433331
Read an Excerpt
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.
Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:
- Use content and conversations to build online relationships that transition to sales
- Execute realistic sales strategies for each of the major social media platforms
- Spot social media trends that may influence future buying behaviors
- Sell online in B2B and B2C environments
- Turn social shares (likes, favorites, +1s) into social sales
- Set tangible goals
- Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
Frequently Asked Questions
What is Art of Social Selling about?
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.
Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:
- Use content and conversations to build online relationships that transition to sales
- Execute realistic sales strategies for each of the major social media platforms
- Spot social media trends that may influence future buying behaviors
- Sell online in B2B and B2C environments
- Turn social shares (likes, favorites, +1s) into social sales
- Set tangible goals
- Use online tools and analytics to track social influencers and identify relevant conversations as they are happening
Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
What core themes, tropes, or subjects are explored in Art of Social Selling?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management of specific areas > Sales and marketing management
Where can I read a sample of Art of Social Selling?
You can read an official preview of the few pages here https://www.book2look.com/book/9780814433331
Who is/are the Author/s of the book Art of Social Selling?
Shannon Belew
Who is the Publisher of the book Art of Social Selling?
AMACOM
What are the ISBN numbers for the physical and digital editions?
Art of Social Selling is available as ebook(ISBN 9780814433331)
Where can I buy Art of Social Selling online or support local independent bookshops?
You can buy Art of Social Selling from below
Where can I buy Art of Social Selling?