Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
By Paul Smith | Publisher: AMACOM
About the book
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.
Smith identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution• And more
Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!
If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Editions of Sell with a Story
- EBook
- ISBN 9780814437124
Read an Excerpt
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.
Smith identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution• And more
Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!
If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Frequently Asked Questions
What is Sell with a Story about?
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.
Smith identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution• And more
Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!
If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
What core themes, tropes, or subjects are explored in Sell with a Story?
Economics, Finance, Business and Management > Business and Management > Business communication, etiquette and presentation
Where can I read a sample of Sell with a Story?
You can read an official preview of the few pages here https://www.book2look.com/book/9780814437124
Who is/are the Author/s of the book Sell with a Story?
Paul Smith
Who is the Publisher of the book Sell with a Story?
AMACOM
What are the ISBN numbers for the physical and digital editions?
Sell with a Story is available as ebook(ISBN 9780814437124)
Where can I buy Sell with a Story online or support local independent bookshops?
You can buy Sell with a Story from below
Where can I buy Sell with a Story?