Show Sold Separately
Promos, Spoilers, and Other Media Paratexts
By Jonathan Gray | Publisher: NYU Press
About the book
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.
Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
Editions of Show Sold Separately
- Hardcover
- ISBN 9780814731949
- Paperback
- ISBN 9780814731956
Read an Excerpt
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.
Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
Frequently Asked Questions
What is Show Sold Separately about?
Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.
Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
What core themes, tropes, or subjects are explored in Show Sold Separately?
Society and Social Sciences > Psychology > Abnormal psychology
Where can I read a sample of Show Sold Separately?
You can read an official preview of the few pages here https://www.book2look.com/book/9780814731949
How long is Show Sold Separately and how many pages does it have?
Show Sold Separately has 264 page(s)
Who is/are the Author/s of the book Show Sold Separately?
Jonathan Gray
Who is the Publisher of the book Show Sold Separately?
NYU Press
What are the ISBN numbers for the physical and digital editions?
Show Sold Separately is available as hardcover(ISBN 9780814731949) and paperback(ISBN 9780814731956)
Where can I buy Show Sold Separately online or support local independent bookshops?
You can buy Show Sold Separately from below
Where can I buy Show Sold Separately?