Mass Communication Research Methods
By Anders Hansen, Chris Newbold, Ralph Negrine, Simon Cottle | Publisher: NYU Press
About the book
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
Editions of Mass Communication Research Methods
- Hardcover
- ISBN 9780814735718
- Paperback
- ISBN 9780814735725
Read an Excerpt
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
Frequently Asked Questions
What is Mass Communication Research Methods about?
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
What core themes, tropes, or subjects are explored in Mass Communication Research Methods?
Economics, Finance, Business and Management > Industry and industrial studies > Media, entertainment, information and communication industries
Where can I read a sample of Mass Communication Research Methods?
You can read an official preview of the few pages here https://www.book2look.com/book/9780814735718
How long is Mass Communication Research Methods and how many pages does it have?
Mass Communication Research Methods has 468 page(s)
Who is/are the Author/s of the book Mass Communication Research Methods?
Anders Hansen, Chris Newbold, Ralph Negrine, Simon Cottle
Who is the Publisher of the book Mass Communication Research Methods?
NYU Press
What are the ISBN numbers for the physical and digital editions?
Mass Communication Research Methods is available as hardcover(ISBN 9780814735718) and paperback(ISBN 9780814735725)
Where can I buy Mass Communication Research Methods online or support local independent bookshops?
You can buy Mass Communication Research Methods from below
Where can I buy Mass Communication Research Methods?