About the book
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
Editions of Creative Priority
- Paperback
- ISBN 9780887309601
- EBook
- ISBN 9780061967917
Read an Excerpt
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
Frequently Asked Questions
What is Creative Priority about?
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
What core themes, tropes, or subjects are explored in Creative Priority?
Society and Social Sciences > Psychology > Cognition and cognitive psychology
Where can I read a sample of Creative Priority?
You can read an official preview of the few pages here https://www.book2look.com/book/9780887309601
Who is/are the Author/s of the book Creative Priority?
Jerry Hirshberg
What are the ISBN numbers for the physical and digital editions?
Creative Priority is available as paperback(ISBN 9780887309601) and ebook(ISBN 9780061967917)
Where can I buy Creative Priority online or support local independent bookshops?
You can buy Creative Priority from below
Where can I buy Creative Priority?