About the book
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Editions of Marketing Channel Management
- Hardcover
- ISBN 9781009561778
- Paperback
- ISBN 9781009561822
Read an Excerpt
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
Frequently Asked Questions
What is Marketing Channel Management about?
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.
What core themes, tropes, or subjects are explored in Marketing Channel Management?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Marketing Channel Management?
You can read an official preview of the few pages here https://www.book2look.com/book/9781009561778
How long is Marketing Channel Management and how many pages does it have?
Marketing Channel Management has 330 page(s)
Who is/are the Author/s of the book Marketing Channel Management?
Gary L. Frazier
What are the ISBN numbers for the physical and digital editions?
Marketing Channel Management is available as hardcover(ISBN 9781009561778) and paperback(ISBN 9781009561822)
Where can I buy Marketing Channel Management online or support local independent bookshops?
You can buy Marketing Channel Management from below
Where can I buy Marketing Channel Management?