Microeconomics for MBAs
The Economic Way of Thinking for Managers
By Richard B. McKenzie,Dwight R. Lee | Publisher: Cambridge University Press
About the book
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with reallife scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principalagent' problem to maximize the profitability of the firm lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
Editions of Microeconomics for MBAs
- Hardcover
- ISBN 9781107139480
Read an Excerpt
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with reallife scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principalagent' problem to maximize the profitability of the firm lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
Frequently Asked Questions
What is Microeconomics for MBAs about?
Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with reallife scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principalagent' problem to maximize the profitability of the firm lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
What core themes, tropes, or subjects are explored in Microeconomics for MBAs?
Economics, Finance, Business and Management > Economics > Microeconomics
Where can I read a sample of Microeconomics for MBAs?
You can read an official preview of the few pages here https://www.book2look.com/book/9781107139480
Who is/are the Author/s of the book Microeconomics for MBAs?
Richard B. McKenzie,Dwight R. Lee
What are the ISBN numbers for the physical and digital editions?
Microeconomics for MBAs is available as hardcover(ISBN 9781107139480)