Consumer-Centric Category Management, How to Increase Profits by Managing Categories Based on Consumer Needs, Wiley, Al Heller, John Karolefski,Wiley,Management decision making,Management and management techniques, practices; first; new strategies; category; appeared; basics; efficiently; manufacturers; process; organized eightstep; years; marketersobsessed; lies; consumer; sales; key; many; linehave; bottom; consumer first; todays; book demonstrates,, , United States, en-UShttps://www.wiley.compractices; first; new strategies; category; appeared; basics; efficiently; manufacturers; process; organized eightstep; years; marketersobsessed; lies; consumer; sales; key; many; linehave; bottom; consumer first; todays; book demonstrates, [BLURB],[CITY],,books, ebooks, biblet, Book2look