The Human Brand, How We Relate to People, Products, and Companies, Wiley, Chris Malone, Susan T. Fiske,Business and Management,Economics, Finance, Business and Management, the human brand; branding; the human brand book; human brand book; chris Malone; susan t. fiske; corporate brands; corporate branding; branding guidelines; brand reputation management; brand reputation; digital brand management; online brand management; social media brand management; marketing brand management; strategic brand management; warmth and competence; social psychology and business; content marketing; brand loyalty; loyalty test; consumer trust; customer trust; relationship marketing; anthropomorphizing brands;loyalty programs; brand loyalty; crisis management; corporate reputation; Hershey's; Domino's; Lululemon; Zappos; Amazon; Coca-Cola; worthy intentions; relational loyalty; middle ages of marketing; relationship renaissance; Tylenol; Mercedes; University of Dayton; social networks; ecommerce; product recalls; Panera Bread; Honest Tea; instant karma; Sprint; reward programs; Starbucks; Toyota; celebrity CEO's; Apple; Verizon; Pepsico; benefit corporations; Patagonia; Zane Cycles; customer relationships; customer engagement, customer experience; customer loyalty research; brand loyalty research,, , United States, en-UShttps://www.wiley.comthe human brand; branding; the human brand book; human brand book; chris Malone; susan t. fiske; corporate brands; corporate branding; branding guidelines; brand reputation management; brand reputation; digital brand management; online brand management; social media brand management; marketing brand management; strategic brand management; warmth and competence; social psychology and business; content marketing; brand loyalty; loyalty test; consumer trust; customer trust; relationship marketing; anthropomorphizing brands;loyalty programs; brand loyalty; crisis management; corporate reputation; Hershey's; Domino's; Lululemon; Zappos; Amazon; Coca-Cola; worthy intentions; relational loyalty; middle ages of marketing; relationship renaissance; Tylenol; Mercedes; University of Dayton; social networks; ecommerce; product recalls; Panera Bread; Honest Tea; instant karma; Sprint; reward programs; Starbucks; Toyota; celebrity CEO's; Apple; Verizon; Pepsico; benefit corporations; Patagonia; Zane Cycles; customer relationships; customer engagement, customer experience; customer loyalty research; brand loyalty research, [BLURB],[CITY],,books, ebooks, biblet, Book2look