Compete Smarter, Not Harder

A Process for Developing the Right Priorities Through Strategic Thinking

By William Putsis | Publisher: Wiley

About the book

How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world

Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

Editions of Compete Smarter, Not Harder

Hardcover
ISBN 9781118708712
EBook
ISBN 9781118747162
EBook
ISBN 9781118747025

Read an Excerpt

How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world

Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

Frequently Asked Questions

What is Compete Smarter, Not Harder about?

How to compete in the right space for greater profitability and growth

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.

  • Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
  • Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world

Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

What core themes, tropes, or subjects are explored in Compete Smarter, Not Harder?

Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management of specific areas > Research and development management

Where can I read a sample of Compete Smarter, Not Harder?

You can read an official preview of the few pages here https://www.book2look.com/book/9781118708712

Who is/are the Author/s of the book Compete Smarter, Not Harder?

William Putsis

Who is the Publisher of the book Compete Smarter, Not Harder?

Wiley

What are the ISBN numbers for the physical and digital editions?

Compete Smarter, Not Harder is available as hardcover(ISBN 9781118708712) and ebook(ISBN 9781118747162) and ebook(ISBN 9781118747025)

Where can I buy Compete Smarter, Not Harder online or support local independent bookshops?

You can buy Compete Smarter, Not Harder from below

Where can I buy Compete Smarter, Not Harder?