About the book
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
- Explains how marketers can use data to learn what they need to know
- Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
- Provides a five-step approach in the journey to a more data-driven marketing organization
- Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Editions of Big Data Marketing
- Hardcover
- ISBN 9781118733899
- EBook
- ISBN 9781118734056
- EBook
- ISBN 9781118734025
Read an Excerpt
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
- Explains how marketers can use data to learn what they need to know
- Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
- Provides a five-step approach in the journey to a more data-driven marketing organization
- Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Frequently Asked Questions
What is Big Data Marketing about?
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
- Explains how marketers can use data to learn what they need to know
- Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
- Provides a five-step approach in the journey to a more data-driven marketing organization
- Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
What core themes, tropes, or subjects are explored in Big Data Marketing?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Big Data Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781118733899
Who is/are the Author/s of the book Big Data Marketing?
Lisa Arthur
Who is the Publisher of the book Big Data Marketing?
Wiley
What are the ISBN numbers for the physical and digital editions?
Big Data Marketing is available as hardcover(ISBN 9781118733899) and ebook(ISBN 9781118734056) and ebook(ISBN 9781118734025)
Where can I buy Big Data Marketing online or support local independent bookshops?
You can buy Big Data Marketing from below
Where can I buy Big Data Marketing?