Value Proposition Design, How to Create Products and Services Customers Want, Wiley, Alan Smith, Alexander Osterwalder, Gregory Bernarda, Yves Pigneur,Business and Management,Economics, Finance, Business and Management, Value Proposition Design: How to Create Products and Services Customers Want; Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; HBG Construction Ltd.; Business Model Generation; Business Model Foundry; great value propositions; product innovation; product value; product creation; customer alignment; business strategy; innovation strategy; competitive strategy; Business Model Canvas; BMC value proposition add-on; product consultant; product management,, The Strategyzer Series, United States, en-UShttps://www.wiley.comValue Proposition Design: How to Create Products and Services Customers Want; Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; HBG Construction Ltd.; Business Model Generation; Business Model Foundry; great value propositions; product innovation; product value; product creation; customer alignment; business strategy; innovation strategy; competitive strategy; Business Model Canvas; BMC value proposition add-on; product consultant; product management, [BLURB],[CITY],,books, ebooks, biblet, Book2look