Design Thinking, New Product Development Essentials from the PDMA, Wiley, Abbie Griffin, Michael G. Luchs, Scott Swan,Management and management techniques,Business and Management, New Product Development Essentials from the PDMA: Design Thinking; Abbie Griffin; Charles H. Noble; Serdar S. Durmusoglu; Product Development and Management Association; product development process; product development guide; product development strategy; strategic design; design approach; problem solving; decision making; tactical design; business development; problem solving process; design process; product development processes; new product design; systematic design; executive thinking; business design; great design,, , United States, en-UShttps://www.wiley.comNew Product Development Essentials from the PDMA: Design Thinking; Abbie Griffin; Charles H. Noble; Serdar S. Durmusoglu; Product Development and Management Association; product development process; product development guide; product development strategy; strategic design; design approach; problem solving; decision making; tactical design; business development; problem solving process; design process; product development processes; new product design; systematic design; executive thinking; business design; great design, [BLURB],[CITY],,books, ebooks, biblet, Book2look