The Rise of the Platform Marketer, Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms, Wiley, Craig Dempster, John Lee,Sales and marketing,Business and Management, The Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers With Personalized Digital Experiences; David S. Williams; Merckle; customer relationship management; customer engagement; digital marketing; platform marketing; social media marketing; new media marketing; marketing trends; audience management; identity management; digital marketing tools; connected CRM; addressable audience platforms; at-scale engagements; consumer privacy; marketing technology; evolution of marketing,, , United States, en-UShttps://www.wiley.comThe Rise of the Platform Marketer: A Guide to the New Tools for Reaching Millions of Customers With Personalized Digital Experiences; David S. Williams; Merckle; customer relationship management; customer engagement; digital marketing; platform marketing; social media marketing; new media marketing; marketing trends; audience management; identity management; digital marketing tools; connected CRM; addressable audience platforms; at-scale engagements; consumer privacy; marketing technology; evolution of marketing, [BLURB],[CITY],,books, ebooks, biblet, Book2look