Experiential Marketing, Secrets, Strategies, and Success Stories from the World's Greatest Brands, Wiley, Dan Hanover, Kerry Smith,Sales and marketing,Business and Management, Experiential Marketing: Secrets; Strategies; and Success Stories from the World's Greatest Brands; Dan Hanover; Kerry Smith; experiential marketing; marketing movements; new advertising channels; live brand events; experiential marketing primer; experiential marketing framework; experiential marketing spending; experiential marketing guide; increasing brand reach; improving customer relationships; increasing customer loyalty; practical experiential marketing; brand messaging; engagement marketing; marketing strategy; new consumer; new marketing; changing marketplace; reaching customers; event marketing; live marketing; brand engagement; viral marketing,, , United States, en-UShttps://www.wiley.comExperiential Marketing: Secrets; Strategies; and Success Stories from the World's Greatest Brands; Dan Hanover; Kerry Smith; experiential marketing; marketing movements; new advertising channels; live brand events; experiential marketing primer; experiential marketing framework; experiential marketing spending; experiential marketing guide; increasing brand reach; improving customer relationships; increasing customer loyalty; practical experiential marketing; brand messaging; engagement marketing; marketing strategy; new consumer; new marketing; changing marketplace; reaching customers; event marketing; live marketing; brand engagement; viral marketing, [BLURB],[CITY],,books, ebooks, biblet, Book2look