Managing Biotechnology, From Science to Market in the Digital Age, Wiley, Francoise Simon, Glen Giovannetti,Chemical, biotechnology and pharmaceutical industries,Manufacturing industries,
biotechnology; biotech; biotechnology industries; biotech industries; biotech companies; biotech marketing; biotech entrepreneur; biotech entrepreneurship; biotech business models; biotech business models; biotech business regulation in europe; biotech business regulation in japan; biotech business regulation in asia; biotech marketing models; biotech marketing case studies; biotechnology pricing models; biotech pricing strategies; biotech business models in emerging economies; biotechnology business success factors; biotech evidence-based marketing; precision medicine; precision medicine marketing; precision medicine finance; biotechnology mergers and acquisitions strategies; biotechnology sustainability strategies; biopharma business strategies; biopharma marketing models; biopharma business models; biotech agriculture; biotech food industry; biotech agriculture business strategies; biotech food business strategies; biotech innovation drivers
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, United States, en-UShttps://www.wiley.com
biotechnology; biotech; biotechnology industries; biotech industries; biotech companies; biotech marketing; biotech entrepreneur; biotech entrepreneurship; biotech business models; biotech business models; biotech business regulation in europe; biotech business regulation in japan; biotech business regulation in asia; biotech marketing models; biotech marketing case studies; biotechnology pricing models; biotech pricing strategies; biotech business models in emerging economies; biotechnology business success factors; biotech evidence-based marketing; precision medicine; precision medicine marketing; precision medicine finance; biotechnology mergers and acquisitions strategies; biotechnology sustainability strategies; biopharma business strategies; biopharma marketing models; biopharma business models; biotech agriculture; biotech food industry; biotech agriculture business strategies; biotech food business strategies; biotech innovation drivers
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