The Art of Client Service
The Classic Guide, Updated for Today's Marketers and Advertisers
By Ian Schafer, Robert Solomon | Publisher: Wiley
About the book
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Editions of The Art of Client Service
- Hardcover
- ISBN 9781119227823
- EBook
- ISBN 9781119228318
- EBook
- ISBN 9781119227939
- EBook
- ISBN 9781119228288
Read an Excerpt
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Frequently Asked Questions
What is The Art of Client Service about?
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
What core themes, tropes, or subjects are explored in The Art of Client Service?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Customer services
Where can I read a sample of The Art of Client Service?
You can read an official preview of the few pages here https://www.book2look.com/book/9781119227823
Who is/are the Author/s of the book The Art of Client Service?
Ian Schafer, Robert Solomon
Who is the Publisher of the book The Art of Client Service?
Wiley
What are the ISBN numbers for the physical and digital editions?
The Art of Client Service is available as hardcover(ISBN 9781119227823) and ebook(ISBN 9781119228318) and ebook(ISBN 9781119227939) and ebook(ISBN 9781119228288)
Where can I buy The Art of Client Service online or support local independent bookshops?
You can buy The Art of Client Service from below
Where can I buy The Art of Client Service?