Profit Driven Business Analytics, A Practitioner's Guide to Transforming Big Data into Added Value, Wiley, Bart Baesens, Cristian Bravo, Wouter Verbeke,Management decision making,Management and management techniques, business analytics; advanced analytics; analytics decision making; value-driven analytics; profit-driven analytics; maximizing profit; Big Data; business decision making; Big Data strategy; practical analytics; business analytics strategy; advanced analytics techniques; analytics tool kit; business analytics practitioner; data mining; big data opportunities; advanced analytics payoff; Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value; Wouter Verbeke; Cristian Bravo; Bart Baesens,, Wiley and SAS Business Series, United States, en-UShttps://www.wiley.combusiness analytics; advanced analytics; analytics decision making; value-driven analytics; profit-driven analytics; maximizing profit; Big Data; business decision making; Big Data strategy; practical analytics; business analytics strategy; advanced analytics techniques; analytics tool kit; business analytics practitioner; data mining; big data opportunities; advanced analytics payoff; Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data into Added Value; Wouter Verbeke; Cristian Bravo; Bart Baesens, [BLURB],[CITY],,books, ebooks, biblet, Book2look