A General Introduction to Data Analytics, , Wiley, Andre Carvalho, João Moreira, Tomás Horvath,Probability and statistics,Mathematics, advanced predictive methods; agglomerative hierarchical clustering; algorithm bias; amazon data set; apriori; association rules; attribute values; binary classification task; classification algorithms; client segmentation; clustering; clustering techniques; clustering validation; crisp-dm; data; data extraction; data scientists; data set; dbscan technique; descriptive analytics; descriptive statistics; distance measures; eclat; frequent itemsets; frequent pattern mining; information retrieval; k-means; kdd; machine learning; marketbasket data set; medicine data set; multiclass classification tasks; partition evaluation measures; predictive analytics; pseudo code; recommender systems; social network analysis; statistics; visualizing data; data analytics,, , United States, en-UShttps://www.wiley.comadvanced predictive methods; agglomerative hierarchical clustering; algorithm bias; amazon data set; apriori; association rules; attribute values; binary classification task; classification algorithms; client segmentation; clustering; clustering techniques; clustering validation; crisp-dm; data; data extraction; data scientists; data set; dbscan technique; descriptive analytics; descriptive statistics; distance measures; eclat; frequent itemsets; frequent pattern mining; information retrieval; k-means; kdd; machine learning; marketbasket data set; medicine data set; multiclass classification tasks; partition evaluation measures; predictive analytics; pseudo code; recommender systems; social network analysis; statistics; visualizing data; data analytics, [BLURB],[CITY],,books, ebooks, biblet, Book2look