Getting Multi-Channel Distribution Right, , Wiley, Kusum L. Ailawadi, Paul W. Farris,Distribution and logistics management,Management of specific areas, multi-channel distribution; getting multi-channel distribution right; distribution strategy; develop a distribution strategy; multi-channel marketing; supply chain; digital channels; brick and mortar channels; how suppliers work with channel partners; channel ecosystem; omnichannel partners,, , United States, en-UShttps://www.wiley.commulti-channel distribution; getting multi-channel distribution right; distribution strategy; develop a distribution strategy; multi-channel marketing; supply chain; digital channels; brick and mortar channels; how suppliers work with channel partners; channel ecosystem; omnichannel partners, [BLURB],[CITY],,books, ebooks, biblet, Book2look