Scaling Innovation, How Smart Companies Architect Profitable Growth, Wiley, Eddie Hartman, Madhavan Ramanujam,Business strategy,Business and Management, Product monetization; product pricing strategies; business strategy; pricing strategy; monetization strategy; profitability strategy; profit strategy; monetization case studies; pricing case studies; monetization examples; pricing examples; Bill Gurley,, , United States, en-UShttps://www.wiley.comProduct monetization; product pricing strategies; business strategy; pricing strategy; monetization strategy; profitability strategy; profit strategy; monetization case studies; pricing case studies; monetization examples; pricing examples; Bill Gurley, [BLURB],[CITY],,books, ebooks, biblet, Book2look