Measurement in Marketing, Operationalization of Latent Constructs, Wiley, Azza Frikha,Sales and marketing,Business and Management, characteristics; types; main; basis; measure; definition; concepts; scales; main formats; multiple scales; choice; new; range; continuum; reflection points; scales mode; search; conception; nature; production protocols; scale,, , United States, en-UShttps://www.wiley.comcharacteristics; types; main; basis; measure; definition; concepts; scales; main formats; multiple scales; choice; new; range; continuum; reflection points; scales mode; search; conception; nature; production protocols; scale, [BLURB],[CITY],,books, ebooks, biblet, Book2look