Data-First Marketing, How To Compete and Win In the Age of Analytics, Wiley, David Meerman Scott, Janet Driscoll Miller, Julia Lim,Sales and marketing,Business and Management, Data-driven marketing; data marketing; data in marketing; data analytics in marketing; marketing analytics; marketing data analytics; digital marketing; data analytics in advertising; data in advertising; intelligent marketing,, , United States, en-UShttps://www.wiley.comData-driven marketing; data marketing; data in marketing; data analytics in marketing; marketing analytics; marketing data analytics; digital marketing; data analytics in advertising; data in advertising; intelligent marketing, [BLURB],[CITY],,books, ebooks, biblet, Book2look