Persuade, The 4-Step Process to Influence People and Decisions, Wiley, Andres Lares, Jeff Cochran, Shaun Digan,Business negotiation,Business and Management, Persuasion; influence; negotiation; decision-making; psychology of negotiation; negotiation psychology; distributive negotiation; science-based negotiation; research-based negotiation; evidence-based negotiation; collaboration,, , United States, en-UShttps://www.wiley.comPersuasion; influence; negotiation; decision-making; psychology of negotiation; negotiation psychology; distributive negotiation; science-based negotiation; research-based negotiation; evidence-based negotiation; collaboration, [BLURB],[CITY],,books, ebooks, biblet, Book2look